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- updated Oct 11, 2007
Lootplay Inc. created this privacy statement in order to
demonstrate our firm commitment to privacy. The following
discloses our information gathering and dissemination practices
for this website, "The Lootplay Game".
This Privacy Policy describes the online privacy practices
for the www.lootplay.com Web site (the "Lootplay Site"). The
Lootplay Site is owned and operated by Media MBC ("Lootplay",
"we" or "us").
Please read this policy to understand how we will treat the
personal information that you give to us. Our privacy
procedures include the following:
We disclose our privacy policies and procedures in this
document.
We do not sell or rent your personally identifiable
information to third parties for marketing purposes without
providing you with a choice to opt-out from such disclosure,
which you can exercise at the My Profile page.
We prohibit the third parties that we use to store and
organize your information from disclosing or using your
information without our consent or in violation of this
privacy policy.
We allow all users to opt-out at any time from receiving
e-mail messages and other electronic communications from
Lootplay and third parties including selected Lootplay
partners or from having information shared for marketing
purposes with third parties including selected Lootplay
sponsors or business partners. We allow users to access
their profiles and change information, communication and
sharing preferences as they deem necessary, by accessing the
My Profile page.
Since this policy may change over time as we modify or
expand our service, we suggest that you check back from time
to time in order to understand how we treat your
information. Your use of Lootplay constitutes your agreement
to the terms of Lootplay's privacy policy. Lootplay reserves
the right to amend this policy at its sole discretion and
any modifications shall be effective immediately upon
posting. We will announce any such change by posting the
revised draft of this policy on the site. You can determine
when this policy was last revised by referring to the "Last
updated on" legend at the top of this page. By continuing to
use the site following such changes, you will be deemed to
have agreed to such changes. If you do not agree with the
terms of this policy please do not continue using this site.
Registration Data
During registration, Lootplay collects personal information
including your name, address, email address, birth date,
gender, zip code and phone number. After providing Lootplay
with this information, you are no longer anonymous. You do
not have to provide any personal information to use the
Lootplay game. However, if you choose to withhold
registration information, you will not be registered and you
will not earn entries into any of Lootplay's tournaments or
draws. In addition, we may not be able to provide
you with some of the other services dependent upon the
collection of such information, such as a personalized game
page.
Other data collected
From time to time, Lootplay may collect additional personal
and non-personal information about you, for example, in
these instances:
when you register to receive goods or services from one or
more of our partners;
when you enter into a contest, sweepstakes or promotion
sponsored by Lootplay and/or one of our partners;
when you fill out a user survey;
when you contact our customer service center; and
information you provide if you contact our customer service
center.
Lootplay may also collect publicly available information
that we obtain from third parties.
Lootplay will make an effort to include a link to the
Privacy Policy whenever we ask you for additional personal
information or offer.
How does Lootplay use personal information?
We use the personal information you supply us, including
your registration data, to enhance the Lootplay service,
fulfill your requests for products, programs, or services,
personalize your experience and provide you or permit others
to provide you with special offers we think you will find
valuable. You may at any time consult and modify your email
and information sharing preferences by clicking here. We
also use other information obtained from user site traffic
patterns to better provide you with a personalized
experience and special advertising offers and promotions. We
view personalized advertising as beneficial to our users.
We also use your registration data information in connection
with the Lootplay game, draws and other promotions in order
to track your progress, to notify you if you are a winner
and to ensure that we comply with the applicable laws.
Lootplay uses the information described above to do, among
other things, the following:
Personalize and enhance the Lootplay Site and service such
as providing you with your personalized weather, horoscope,
and advertisements we believe will be of interest to you.
Send personalized information about Lootplay and its site
features, prizes and special offers, unless you have opted
out of receiving these types of communications.
Provide your personal information to selected 3rd parties
unless you have opted not to permit such sharing.
Provide you with advertising and other promotional offers
that we believe will be of interest to you.
Contact users for feedback regarding Lootplay and Lootplay's
partners via email surveys.
We may also use the information we collect to develop
summary reports for our advertisers. An example of a summary
report might be "100,000 people clicked on this link and of
those people, 35% were registered users above the age of
25." We provide this information to assist our advertisers
in determining how to promote their products. We do not tell
our advertisers who it was that saw or clicked on their
advertisements unless you have specifically told us this is
acceptable.
Unless you have opted out of receiving special offers,
emails or other communications from selected third parties,
we also may provide a report to our advertiser which tells
them who responded to a particular offer. For example, we
might send you an email, launch a new window within your
internet browser, or send you other advertisements in
electronic form which offer you a discount on a particular
good or service. If you click on that e-mail or
advertisement or accept an offer or discount contained
therein, we may provide the advertiser with the information
necessary to provide you with that discount or offer.
Refer-a-Friend feature
If you choose to use our referral service to tell a friend
about the Lootplay Site, we will ask you for your friend's
name and email address. We will automatically send your
friend a one-time email inviting him or her to visit the
Lootplay Site. The Lootplay Site does store this information
for the sole purpose of sending this one-time email and
tracking the success of our referral program.
Your friend may contact us at
 to
request that we remove this information from our database.
Information that you provide while using products such as
Lootplay blogs is available for all to see.
Discretion should be used in entering personally
identifiable information within such forums, as it may be
collected by third parties. Lootplay does not actively
associate the message content entered by our users in
Lootplay Message Boards with those users' registration
information. Our server computers will retain this
information, however; and it is potentially available for
distribution to third parties - most obviously
law-enforcement agencies acting under subpoena power, per
the terms of this section of our Privacy Policy. We do not
use this information to target any advertising to our users,
nor is it ever willingly distributed to any third party,
such as an advertiser, except if subpoenaed.
What choices are available to you regarding the collection,
disclosure and distribution of personal information and how
can you opt-out?
You can choose at anytime after registration, to opt-out of
receiving emails from Lootplay or from having your
personally identifiable information shared with selected
companies. If you want to opt-out, you can do so by going to
the My Game Profile page and editing your preferences with
respect to email or the sharing of information. If you elect
to "opt-out" we will not, as applicable, share your personal
information with third parties or send you emails. However,
Lootplay may continue to use your personal information for
internal purposes, to conduct sweepstakes, draws and promotions, to
enhance your user experience or as necessary to administer
the Lootplay Site or comply with applicable law. For more on
this see "Administering the Lootplay Site and Compliance
with Law" below.
What are cookies and how are they used by Lootplay?
A cookie is a small amount of data, which often includes an
anonymous unique identifier, which is sent to your browser
from a Web site's computers and stored on your computer's
hard drive. Cookies are not programs that come onto an
individual's system and damage files. To take advantage of
all that the Lootplay Game has to offer individuals visiting
our sites need to accept cookies. As a standard practice, Lootplay assigns a
cookie with an anonymous identifier to each end user.
Lootplay uses its own cookies for a number of purposes,
including to:
Track entries in the Lootplay tournaments, as well as other
contests and promotions.
Track the progress in a Lootplay game.
Access your information when you "sign in," so that we can
provide you with customized content, such as My Lootplay.
Keep track of preferences you specify while you are using
Lootplay's services.
Display relevant advertising banners based on your interests
and activity on Lootplay.
Estimate and report our total audience size and traffic.
Conduct research to improve Lootplay's content and services.
Require you to re-enter your Lootplay password after a
certain period of time has elapsed to protect you against
others accidentally accessing your account contents.
Lootplay does not require users to accept cookies in order
to enter or view the Lootplay Site. However, if you reject
cookies, you will not be able to participate in the Lootplay
Game or draws. You can set your browser to reject cookies, or to
notify you when Lootplay or another company sends you a
cookie. If you have questions about how to change your
browser's "cookie" settings, please contact the software
manufacturer or your internet browser. Please note that some areas or features of
Lootplay will be significantly slower, or may not function
at all, if cookies are disabled.
We use third party service providers to serve ads on the
Lootplay Site. These third party service providers may
collect anonymous information about your interaction with
such ads. For instance, we keep track of whether you click
on a particular ad. This is primarily accomplished through
technology, including cookies and action tags, which we
place on the pages where the ads are displayed. Third party
advertisers may also use tracking pixels that count new
registrations on Lootplay. This allows the third party
advertising companies to know how many new users have
registered with Lootplay as a result of their advertising
for Lootplay, or to track how many users have viewed a
particular advertising offer displayed on Lootplay. The
information collected by such tracking pixels is used in the
aggregate only for reporting purposes, and is not used in
connection with your personally identifiable information.
What is Lootplay's relationship with other Advertising
Networks?
Some of the ads that may appear on the Lootplay Site may be
delivered to you by third party web advertising providers.
In the course of delivering an ad to you, these advertising
providers may collect certain non-personally identifiable
information about your visits to this and other Web sites
through the use of cookies or similar technology. This
information is used, among other reasons, to deliver
tailored ads to you.
When you are on Lootplay, advertisers and/or our partners
may place their own cookies on your computer, even if you
remain solely on the Lootplay Site. Lootplay does not allow
third party companies to set cookies on our domain, however,
such third parties may set cookies on their own Web sites
which you may visit from Lootplay. Lootplay does not control
the use that these parties make of the information obtained
through the cookies they place. If you have questions or
concerns regarding cookies sent to you by companies other
than Lootplay, we encourage you to contact those companies
directly.
What happens when you leave the Lootplay Site to go to other
sites?
When you are on Lootplay, you may be directed to other sites
that are beyond our control. For example, if you "click" on
a banner advertisement, the
"click" may take you off the Lootplay Site. These other
sites may independently collect data, solicit personal
information, or send their own cookies to you. Lootplay is
not responsible for any use of the information including
click-stream data that you may create when using such 3rd
party sites.
This site contains links to other sites.
Lootplay, Inc. is not
responsible for the privacy practices or the content of such Web
sites.
Who has access to your personally identifiable information?
Your registration data is password-protected so that only
you and Lootplay have access to this personal information.
You may edit your registration data by using your password.
We recommend that you do not divulge your password to
anyone. Lootplay will never ask you for your password in an
unsolicited phone call or in an unsolicited email. Also, if
you share your computer or use a computer that is accessed
by the general public (a university, library, etc...),
remember to "sign out" of your Lootplay account and close
your browser window when you have finished your session.
This will help to ensure that others cannot access your
personal information.
Lootplay takes steps to ensure that your information is
treated securely and in accordance with our Terms of Service
and this Privacy Policy. Unfortunately, no data transmission
over the Internet can be guaranteed 100% secure. As a result,
while we strive to protect your personal information, we
cannot guarantee the security of any information you
transmit to us or from our online products or services, and
you use these services at your own risk.
How and when is information disclosed to 3rd parties?
Lootplay may disclose your personally identifiable
information to selected and trusted third parties but at all
times provides you with an opportunity to opt-out. If you
opt-out of sharing your personally identifiable information,
we will not disclose such information to any third party,
except in special situations described below, such as to
comply with the law or administer the Lootplay Site. You can
elect to opt-out at anytime by going to the My Game Profile page.
You can also elect not to use certain services or
participate in certain promotions if you do not want your
information shared with the third parties who are sponsoring
or administering such promotions.
In the event that all or substantially all of Lootplay's
stock and/or assets are transferred or sold to another
entity, Lootplay may transfer personally identifiable
information to the acquiring entity. Lootplay will post all
changes to company information in the About Lootplay section
located at the footer of all Lootplay pages.
Administering the Lootplay Site and Compliance with Law
Lootplay may disclose your personally identifiable
information if we believe in good faith that we are required
to do so in order to comply with applicable law, a subpoena,
or other legal process. Lootplay may also disclose
personally identifiable information when we have reason to
believe that disclosing this information is necessary to
identify, contact or bring legal action against someone who
may be violating our Terms of Service or to protect the
safety of our users and the public.
In addition, we may share your personal information under
confidentiality agreements with certain third parties which
assist us in developing, operating and maintaining Lootplay
or for determining whether or not to provide you with new
services or special offers. For example, we use an
independent sweepstakes agency, SCA, to help us conduct
sweepstakes drawings. Your registration data may be
disclosed to SCA under a confidentiality agreement. Lootplay
also may disclose or access personally identifiable
information for administrative and other purposes that we
believe are necessary to develop, maintain and improve our
products and services. This may include delivery services,
fulfillment houses, and other similar entities.
How can you correct inaccuracies in your personal
information?
You may update your personal information as necessary by
going to the My Profile page, which allows you to access and
edit your registration account information. In addition, you
may contact Lootplay Customer Service to update your
profile.
What is Lootplay's policy regarding children's privacy?
Lootplay is committed to the safety of our children.
Children under 13 may not register or participate in the
Lootplay game, sweepstakes or tournaments. Lootplay does not knowingly collect
any personal information from such children at the Lootplay
Site.
Who can you contact with questions regarding this policy?
Questions regarding this statement should be directed to
Lootplay Customer Service
,
or by mail to:
Lootplay Customer Service.
Lootplay Inc.
#55943, PO Box 025250
Miami, FLORIDA 33102-5250
UNITED STATES
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